Once we’re more closely tuned into the unique value we have to offer, and, starting with empathy, we’re clearer on what other people find valuable, we can participate in an endless game of generously offering our value, noticing how it’s received, reflecting, iterating and repeating.
That’s it.
A few reflections about this movement towards adding unique value…
1. Seasons – inevitably, periods of time will come and go when, for whatever reason, we can’t add what we believe is our unique value. If we can adopt a longer and deeper view of time, then we’ll be open to the possibilities that present themselves during these seasons, as opposed to being blinded by a longing for somewhere or sometime else.
2. Shipping – the fastest way to actually learn how valuable your value is involves putting it out there into the world. Sharing your ideas and value in a way that another human interacts with it. Their response will determine how much value you provided. Perhaps it would have been more valued by someone else? Or maybe you need to tweak your value offering. You’ll never know until you get actual feedback. As Seth Godin says when riffing on shipping…. don’t save as draft, ship!
3. Self-awareness – how much of your own ego and identity is tied up in this? How much uniqueness is actually unique to this value you’re adding, and how much of it is a convenient story you tell yourself? Are you really irreplaceable? The only one that can do xxxxx? Or is there another storyline beneath the surface you’re wilfully ignoring?
Potentially Kinetic 